Meet Me In The Street - Live Streetside Fashion Show
Posted: Apr 15 2016
No more sidewalks in Downtown Birmingham—only catwalks. Darakjian Jewelers and dolce MODA are teaming up to transform Birmingham into a live streetside fashion show with the new spring jewelry lines by the Italian design house, Rebecca, and contemporary men’s fashions.
Be on the look out for Darakjian purple and dolce MODA's white swag bags. Each bag has a chance to win Rebecca jewelry from Darakjian Jewelers or menswear item from dolce MODA.
Event proceeds with benefit Detroit Garment Group.
Jewelry provided by Darakjian Jewelers
Men outfited by Dolce Moda
Hair styled by 6 Salon Birmingham
FOR IMMEDIATE RELEASE
Near Perfect Media for Darakjian Jewelers
248-855-4300 ext. 2
BIRMINGHAM RETAILERS TO HOST POP-UP STREET FASHION SHOW
BENEFITTING DETROIT GARMENT GROUP
BIRMINGHAM, MI – APRIL 14, 2016 – On Saturday, April 23rd, Darakjian Jewelers and
dolce MODA will be hosting a roaming fashion show on the streets of downtown Birmingham,
showcasing Rebecca, an Italian jewelry line for women, as well as spring fashion trends for men.
Proceeds from sales at both retailers will benefit Detroit Garment Group, a non-profit
organization cultivating education and economic development opportunities for Michigan's
fashion community, as well as cut and sew manufacturers of all industries.
“We are excited to collaborate with dolce MODA on this event,” said Ara Darakjian, president
of Darakjian Jewelers. “We’ve put together a live and interactive experience, bringing fashion
and jewelry out of our stores and onto the streets…who wouldn’t love that?”
Beginning at 11:30am on April 23rd, twenty models, ten male and ten female, will walk the
streets of downtown Birmingham between Darakjian Jewelers on Willits Street and the new
dolce MODA location on Maple Road, wearing the latest fashions from both retailers. Passersby
are encouraged to interact with the models throughout the day, as a total of 80 swag bags will be
given away, with four bags containing certificates for Rebecca jewelry pieces from Darakjian
Jewelers valued at $250 each and four bags containing certificates for menswear from dolce
MODA valued at $225 each. Recipients of the swag bags must visit both retailers to determine
the value of their gift bag.
Currently, and through the day of the event, Rebecca jewelry is being worn by select stylists at 6
Salon (Birmingham location only), Luigi Bruni, FIGO Salon, and Antonino Salon & Spa as
preview to the main event on the 23rd.
“We are thrilled for the opportunity to support the Detroit Garment Group,” said Jenny
Ouliguian, owner of dolce MODA. “The event fortuitously coincides with the opening of our
new location in downtown Birmingham, where we are proud to showcase the latest of our
curated, exclusive menswear collection.”
Live updates the day of the event can be found on Instagram by following Darakjian Jewelers
(@DarakjianJewelers) or dolce MODA (@dolcemoda).
Darakjian Jewelers is located at 101 Willits St. and dolce MODA is located at 323 E. Maple Rd,
both in downtown Birmingham, Michigan. For additional information on Darakjian Jewelers and
dolce MODA, visit www.darakjian.com and www.dolcemoda.com.